I started as a graphic designer and marketer in 2011, specializing in branding and design while completing my bachelor's degree in business at UCSD. Over the years, I’ve created numerous logos, brand identities, and marketing plans—and I continue to do so today. Some of the branding and marketing projects I’ve worked on include local political campaigns, a comprehensive marketing campaign pitch for Ocean Spray (view here), and supporting small businesses.

As new opportunities came my way, my offerings naturally expanded. Curating marketing plans evolved into building professional social media presences, developing public relations strategies, executing tactical community outreach, and planning events. All of these combined led me to run successful political campaigns where I provided a full-service campaign management for my clients: from public relations, social media and ads strategy, down to graphic design. Many of these services shared similarities with an area I had yet to fully explore at the time: sales.

That curiosity led me to a career in sales, starting with B2B SaaS before transitioning to one of the nation's leading tax consulting firms. There, I specialized in selling tax strategies across multiple industries, with a primary focus on real estate investors, developers, and energy-efficient properties. I thoroughly enjoyed uncovering tax solutions for different properties and cases, and I loved seeing how our services significantly reduced tax liabilities—resulting in happy clients.

Fast-forward to today: I’ve obtained my Real Estate Salesperson license in California and launched my own consulting business to share the wealth of knowledge, experience, and connections I’ve built over the years. As a problem-solver and goal-oriented professional, I thrive on helping people find creative, strategic solutions to achieve their goals.

If there’s one thing I’ve learned in life, it’s that every path offers countless opportunities for growth. No matter where you end up, the key is to embrace learning, enjoy the process, and stay hungry for success.

Let's get to work.

FULL DISCLOSURE: Any real estate tax consulting that is being given through YBW Consulting is not associated with my Real Estate license and business.